Qualitative Research is primarily exploratory research. Bethel Consult uses it to gain an understanding of underlying reasons, opinions, and motivations in relation to our clients programs. Qualitative research provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.
Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques.
We utilize scientific based and objective methodologies to ensure findings are accurate and useful.